7 Top Freight Broker Email Templates To Get Clients

April 28, 2025

7 Top Freight Broker Email Templates To Get Clients

Email marketing delivers big results and generates an average return of $36 for every $1 spent. That’s an impressive 3600% ROI!

Yet, most freight broker emails go unopened or unanswered.

If you’re not seeing results from your email campaigns, you’re not alone. The good news is that the right strategy and messaging can help you stand out in a crowded inbox.

In this article, we’ll share six proven freight broker email templates designed to help you get more responses and close more deals. We’ll also cover key email best practices to improve your open and response rates.

1. The “New Broker With A Niche” Template

It serves as the first cold email sent to potential clients. This freight broker email script is excellent for new brokers specializing in a specific type of freight.

Subject Line: (Specific Industry) Freight Solutions for (Company Name)

Body:

Hi (First Name),

I hope this email finds you well. I’m (Name), a freight broker with (Company Name), which specializes in (niche). I’m reaching out to discuss potential collaboration opportunities with you.

At (Your Company Name), we pride ourselves on our exclusive carrier network in (your niche), whose experience aligns with (specific type of freight) compliance requirements. They ensure that the shipments are handled properly, with utmost care and professionalism.

We also offer:

More competitive rates: 5-8% below the market rate
Faster travel times across (specific routes).

We are committed to providing excellent services, from managing shipments to logistics support. If you are available this week, I would love to discuss how we might help optimize your operations and shipping needs. Kindly reply to this email to schedule a quick chat. You can also contact me directly via (phone number).

Thank you for considering (Your Company Name). I look forward to your response.

Best regards,

(Your Name)

(Your Company)

(Phone Number)

(Website)

2. The “Follow-Up After A Call” Template

This follow-up email template is designed to help you stay in touch after the first conversation with potential clients.

Subject Line: Follow-Up: Freight Solutions for (Company Name)

Body:

Hi (First Name),

I hope all is well on your end. I am following up on the previous email about (specific freight needs and challenges). Thank you for taking the time to speak to me.

Since our discussion, I’ve conducted additional research about your (type of freight) shipments. Here are the key points we covered:

Your current challenges: (brief recap of pain points)
Our proposed solution(s): (brief overview of solution)
Potential outcome: (numbers or percentage in increase)

I’ve attached a detailed proposal to help us move forward. I believe it addresses all the relevant points, but if you have any questions or need clarification, please don’t hesitate to reach out. Would you be available for a quick call on (proposed day/time) to discuss this?

Thank you again for your time. I look forward to working together.

Best regards,

(Your Name)

(Your Company)

(Phone Number)

3. The “Value-Driven Offer” Template

This cold email template provides a value proposition based on the customer’s unique needs instead of sharing your company’s generic services.

Subject Line: Cut Your (Freight Type) Shipping Costs by X%

Body:

Hi (First Name),

I hope you’re having a wonderful day. I recently noticed the (growth curve or new acquisition) at your company. Congratulations on this (notable growth) in your business. Many logistics companies in the (niche) industry often struggle to find and retain carriers as they scale up, but I come bearing good news.

At (Your Company Name), our team has recently expanded our carrier network across different lanes. With us, you no longer have to worry about sourcing, negotiating, and dispatching carriers. For the next 90 days, we offer X% discount to existing and future clients.

This discounted offer also includes benefits like:

24/7 shipment visibility and tracking
Responsive service
Guaranteed capacity even during peak season

With this offer, growing businesses like yours can stay ahead with dependable freight support while saving over $(specific amount) monthly.

Would you be available to discuss this offer in detail?

I look forward to your response.

Best regards,

(Your Name)

(Your Company)

(Phone Number)

4. The “Client Referral” Template

Leveraging your existing relationships can open doors to new clients. You can use this email template when a mutual contact has referred you.

Subject Line: How We Helped (Company name) Reduce (Specific Pain Points) with (Specific Services)

Body:

Hi (First Name),

Hope this [early/mid/late] [day of week] message finds you well. I am (Your Name), the freight broker at (Your Company Name). (Referral Name) from (Referral Company) suggested I reach out, mentioning your potential (common logistics) need.

Our team at (Your Company Name) has helped businesses like yours, including (Client A) and (Client B), overcome these exact challenges. While handling client A’s freight between (exact locations) for (time frame), we improved their delivery times by X% and reduced shipping costs by X%.

Our teams have addressed specific needs like:

Challenge 1
Challenge 2
Challenge 3

We know we can replicate similar and even better results for (company name). Would you be interested in a brief conversation to discuss how we can proceed?

Looking forward to hearing from you.

Best regards,

(Your Name)

(Your Company)

(Phone Number)

5. The “Load Coverage Hero” Template

This cold email template is ideal when reaching out to potential customers struggling to find coverage for certain shipments, especially during tight capacity periods.

Subject Line: Available Capacity: (Pick-up) to (Destination) This Week

Body:

Hi (First Name),

I hope all is going smoothly on your end today. I have several reliable carriers with availability on the (pick-up) to (destination) route/lane this week between (insert dates if applicable).

If you have shipments that need coverage on this route, we offer benefits like:

Competetive rate of $(x) per mile
Pick-ups within (X hours/days)
Carriers with (relevant equipment certifications)

I understand that finding reliable capacity on this route can be challenging, especially during (season/circumstance). So, let me know if I can help with your urgent shipments.

I would love to offer any assistance.

Best regards,

(Your Name)

(Your Company)

(Contact Details Number)

6. The “Freight Broker Cold Email” Template

This cold email template is specifically designed for simple yet direct cold outreach.

Subject Line: Optimized Solutions for (Company name)’s (Specific Freight Type) Challenges

Body:

Hi (First Name),

I hope this message finds you in high spirits. I have followed (Company Name)’s growth in the (industry) market for a while. So, I wanted to reach out about your business logistics needs.

We noticed that many companies in the (niche) industry struggle with (common industry challenge), especially when shipping (a specific freight type/lane).

At (Your Company Name), we specialize in solving this exact problem by:

(Specific solution)
(Specific solution)
(Specific solution)

Can we schedule a quick 10-minute call to see how we can help meet your shipping requirements? I am available (offer specific times).

I look forward to connecting with you.

Best regards,

(Your Name)

(Your Company)

(Phone Number)

7. The “Route Expansion Announcement Email” template

This email template is ideal for informing your target audience about newly added shipping lanes.

Subject Line: Unlock New Shipping Opportunities Across (Region) with Our Route Expansion

Body:

Hi (First Name),

Just a quick note. We’ve expanded our freight coverage across (Region or Route Name) and now offer even more flexible options for shippers moving [type of goods, e.g., dry van, reefer, flatbed].

Whether you need consistent loads or spot freight, we have the capacity and carrier network to reliably handle it.

If this lane matches your shipping needs, I’d love to learn more about your current setup and where we can help.

Let me know if you’re open to a quick call this week or next.

Best regards,

(Your Name)

(Your Company)

(Phone Number)

Best Practices for Emailing Shippers

Here are some battle-tested strategies you can adopt when emailing shippers to improve your chances of getting a response.

Use a clear and relevant email template subject line.
Get to the point quickly.
Focus on the shipper’s needs and how you solve their problems.
Include a strong call to action.
Avoid industry jargon.
Use a professional email signature.
Make your email scannable with bullet points and short paragraphs.
Optimize emails for mobile devices.
Test different email times and formats.
Always proofread before sending.
Track your email performance to refine your approach.

FAQ

1. How can I find shippers’ email addresses?

You can find shippers’ email addresses by using tools like Hunter.io, Apollo.io, or ZoomInfo. You can also check company websites, LinkedIn profiles, and business directories.

2. What’s the best way to find shipper leads fast?

Here are some ways to find shipper leads for your business:

Cold calling and cold emailing
Asking clients for referrals
Attending trade shows and industry events
Building a strong online presence
Running paid ads
Leveraging load boards

3. How often should I email leads?

A general recommendation is to send 2–3 emails per week. Your email sequence should include an initial outreach email, a follow-up email, and additional messages that offer value, answer common questions, or share relevant updates.

Ensure the email template’s subject line is personalized and other aspects of the email’s content are tailored to meet the lead’s needs.

Final Thoughts

The freight brokerage industry is very competitive. However, the six freight broker sales email templates shared in this article can help you stand out, connect with shippers more effectively, and increase your chances of closing deals. Tailor each template to your audience, stay consistent with your outreach, and always follow up.

If you are ready to take your freight brokerage to the next level, sign up for our 90-Day Freight Broker Course. It covers various aspects of the freight broker sales funnel and lead generation strategies, like cold calling and emailing. Join the waitlist to get started.

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